The Sweet Business of Travel Brands

Travel brands are some of the most lucrative brands in the world. In fact, they have some of the highest customer lifetime value scores on average. The travel market is worth $2.5 trillion dollars and continues to grow each year as consumers look for ways to experience new places and cultures through their own eyes rather than through the lens of someone else’s camera phone or social media feed. This means there are plenty of opportunities for any brand that wants to get involved with this space: hotels, cruises, airlines—you name it!

Travel brands are some of the most lucrative brands in the world.

Travel brands are some of the most valuable brands in the world. According to Forbes, Airbnb is worth $31 billion and TripAdvisor has a market cap of $12 billion.

These businesses have high customer lifetime value (CLV) because their customers are loyal and repeat customers who … Read the rest ...